This article and title comes from https://www.forbes.com/. Automation done correctly can really provide clients with faster service and getting their real estate done.
"One of the few lingering concerns is that increased adoption of technology will result in job losses. But at its core, automation is about helping industry professionals perform their jobs better and should be embraced, not feared."
I recently was told about a GPS called Waze which I have had on my apps a while. Some clients informed me it had many nice features that my GPS did not. They where right and now I using Waze for my GPS because it gets me around town a lot faster.
"But marketing properties solely based on personal networks can be limiting. One broker we recently partnered with captured it perfectly when he said, “You can’t pretend to know everyone.” If you’re only leveraging contacts in your immediate network, you could be leaving money on the table and missing out on many other serious and qualified buyers who extend beyond your traditional Rolodex."
"In contrast, moving the market online opens it up to more investors, often yielding a higher price for the asset. Automating portions of the marketing process allows brokers to expand their reach and can also be a strong pathway to building new relationships"
We market very heavy online and all the other traditional ways to market. Getting a property in front of more potential buyers looking at a property. Last month my sites that I personally created had over 40,000 hits that is a lot of potential clients. I also generate a weekly newsletter that goes out to over 1000 potential buyers and sellers. Online opens up a lot more options for my clients and gets them the best deals.
The key to any real estate transaction is getting your client the best deal they can get. Doing that today requires having a huge presence online and knowing how to market on it. Check out my book at http://attentionrealtors.com/ on how to market online.
If you need help with your real estate I'M Brett been in the business since 1985 Call 216-703-5740 EXP Realty Ohio and 602-363-6551 EXP Realty Arizona
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Thank you